Toni & Guy Hairdressing Academy
Dallas based Toni & Guy Hairdressing Academy selected Wolcott to realize their vision for the west coast flagship hair academy. The 10,000 sq. ft. store front in Santa Monica was developed to emphasize their powerful brand with a street presence. The interiors were designed to provide an open, inviting and modern aesthetic that utilized a minimalist palette to emphasize the educational and retail component. The balance of the space consists of three classrooms that can be combined for larger seminars open for public use. The large exhibition teaching space reinforces their ‘catwalk-to-client’ philosophy.
