Allied Advertising
The top floor of an historic Hollywood building was chosen to be the new home of the West Coast headquarters of Allied Advertising. Wolcott was engaged to take the 11,000 square feet of raw deteriorated space and transform it into an energizing creative environment. The design team introduced 4 new skylights to supplement the natural day lighting using cost efficient indirect lighting throughout the balance of the space. The space was designed with ‘fairways’ to feature a new Friant furniture system that supports collaboration and is flanked by perimeter glass fronted offices to provide maximum transparency. The lobby/reception captures the Allied branding and color palette while embracing the free form philosophy of the agency.
